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New Canaan CaTS

Career Transition Support Group

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Andrew Martin
244 Brookfield Road

Redding, CT, 06840

(203) 555 1330                    

http://www.linkedin.com/in/andrewmartin      

andrewmartin@gmail.com          
____________________________________________________________________________
 GROWTH THROUGH “SPOT ON” MARKETING PERFORMANCE
 
Andrew is an experienced business professional and Harvard MBA who works with companies to grow revenue and profit through “SPOT ON” marketing performance…  “SPOT ON" being Strategy, Planning, Operations and Tactics.  Target companies are those in the B2B or B2C space facing significant challenges in setting the right Strategy and aligning their Planning, Operations and Tactics.
 
Having grown products and services in over 20 categories on over 50 individual brands, Andrew has successfully set strategy and aligned planning, operations and tactics for B2B and B2C products and services spanning Fortune 500, mid-sized, entrepreneurial and family-owned companies.
 
SCENARIOS WHERE ANDREW CAN HELP 

  • A company has a killer product / service, but needs strategy and structure to scale and grow.
  • A mature business faces margin pressure, with no clear path to restoring margin growth.
  • Market conditions have changed, and a company is not sure how best to compete and win
  • A business is not differentiating itself from its competitors and risks becoming a commodity.
  • A fast-growing business doesn’t have the time to plan or assure aligned marketing activities

ACHIEVEMENTS

  • Drove 20% CAGR by analyzing market, defining strategy, building marketing infrastructure.
  • Maintained 15% margin despite ongoing price erosion through planning and P & L tracking.
  • Eliminated $10 million in annual losses in 3 years by repositioning B2B products division.
  • Increased sales by 8%, added $7 million to bottom line by leveraging B2C portfolio.
  • Repositioned bank to leverage distribution footprint by assessing financial services market.
  • Grew sales by $400 million over 8 years by creating, implementing B2C value strategy.


 TARGET INDUSTRIES 

  • B2C Products and Svces,
  • Consumer Paper Products
  • Consulting Services
  • B2B Products and Svces
  • Consumer Food and Bevgs
  • Private Equity

 TARGET COMPANY PROFILE--  EARLY GROWTH STAGE 

  • $50 - $100 Million Revenue
  • 50 - 250 Employee


TARGET CONTACTS

  • CEO/Owner
  • COO
  • CMO
  • VP Marketing
  • VP Strategy


TARGET COMPANIES

  • B2C AND B2B
  • Blue Buffalo
  • Pez
  • Sun Products
  • Daymon Worldwide
  • Pitney Bowes
  • Two Road Brewery
  • R. C. Bigelow
  • Welch’s
  • Nivea
  • Silgan Holdings
  • Wiffle Ball
  • Ocean Spray
  • Smuckers

PAPER


  • International Paper
  • MeadWestvaco
  • First Quality Tissue LLC
  • Irving Tissue (Canada)
  • Orchids Paper
  • Green Bay Converting
  • Kruger Paper