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Your Networking
What is Networking?
Networking is a skill, usually
practiced in a one-on-one, face-to-face meeting, that you use all the time as
you ask questions to get information about almost any subject.
Networking is an essential part of
any successful job search. In fact, a high percentage of all job offers are the
direct result of the successful candidate’s networking efforts through a
targeted individual into a targeted company.
Nevertheless, you must always
remember that “Networking is not about what a contact can do for you.
Networking is all about how you can help each other.”

Why Should I Network?
 | To communicate information about
yourself, your job search, your strengths, skills, core competencies, and how
you add value to an organization.
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 | To get feedback on your job search
and your Written Job Search Plan, including your target industries, and your
target companies.
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 | To create rapport and be
remembered, thus creating your own army of contacts who can serve as your
“eyes and ears” in the job market.
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 | To get ideas about where and how
to explore elsewhere.
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 | To get help, and to give help. |

How Should I Network?
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Begin by making two lists of
everyone you know:
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Business Acquaintances
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Supervisors, peers, and
reports from all your previous jobs |
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Others you have known as
customers, clients, competitors, suppliers, distributors or consultants |
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People in agencies, financial
services, media or associations |
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Social Acquaintances
 | Family
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 | Friends-- past and present
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 | People in the community, in
volunteer work, at church, at the club, from school or college, including
professors and coaches
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 | Doctors, dentists, bankers,
financial advisors and lawyers
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 | The CaTS team
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From these lists, check off the
names of people who:
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You like |
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You trust |
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Can help validate your Self
Assessment |
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Can add value to your Personal
Job Search Plan, including your:
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Written Job Plan |
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Elevator Pitch |
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Resume |
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Are familiar with your
target industries, and can provide detailed industry information. |
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Are familiar with your
target companies, and can provide detailed company information. |
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Know managers in your target
companies, and might be able to refer you inside |
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Now that you have a list of
networking targets, it is time to begin contacting them:
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Organize and prioritize your
Circle of Acquaintances in terms of how their backgrounds and knowledge fit
your information needs. |
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Identify 6 – 8 people you are
most comfortable with, so that initially you can hone your networking skills
in a less stressful environment. |
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Contact these people, preferably
by phone, to set up a 30-minute meeting at their office or home. When you
start getting referrals to people that you do not know, you can precede the
call with an explanatory letter, if it makes you more comfortable |
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Develop a networking plan which
contains ten networking meetings per week. |
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Once a networking meeting is
scheduled, the key to effective networking is the agenda you set for your time
with your contact. You are in control of the discussion and responsible for
making it productive. Identify before the meeting what information you want
to obtain, and craft your agenda accordingly:
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Introduce yourself, if you do
not know the person, and identify the name of the person who referred you. |
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Level with the contact. Tell
her / him that you are exploring new career opportunities and need help and
advice. |
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If your feel it is appropriate,
assure the contact that you understand that she / he does not have a job for
you, nor does she / he know of a job for you. |
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Explain what information or
knowledge you want and what you can provide in return. |
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Outline how you plan to use the
30 minute meeting, and confirm the contact’s agreement. |
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At the end of the meeting:
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Ask the contact if she / he
would be willing to refer you to 2-3 personal contacts who might be helpful
to you in your job search. |
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Get all of the necessary
information to make these referrals happen, including name, title, and
contact information. Make this happen now. Calling the contact later to
get names dilutes the whole point of the networking meeting. |
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Summarize any agreed-upon next
steps and timing. |
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After the meeting, always send a
thank you note (e-mail is perfectly acceptable) summarizing your conversation
and re-stating any agreed-upon next steps and timing. |
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It is also a good idea to send an
e-mail to the individual who referred you to the contact, briefly telling
them what transpired in the meeting, and thanking them for the reference. |

Other Networking Tips
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Your Written Job Search Plan, your
Elevator Pitch, or your Resume can often be used as introduction for a
networking meeting, or to guide the discussion |
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During a networking meeting,
listen carefully for names of other people from whom you might get more
insights. Ask your contact if she / he would be willing to refer you to those
people. Try to get two to three names form each contact. |
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If you sense that you are building
a strong rapport during a networking meeting, ask your contact to consider not
just referring you to others, but joining with you in the subsequent
networking meeting with her / his referrals. |
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After a networking meeting, always
send a thank you note summarizing your conversation and re-stating any
agreed-upon next steps and timing. |
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To keep your network fresh,
consider sending quarterly e-mails to all of your contacts, summarizing the
progress you are making in your job search. Be sure to keep the tone of the
e-mail very upbeat, not pessimistic. This is a great way to restore your “top
of mind” awareness among your contacts, some of whom may have forgotten you or
assumed that you had already landed a new job. |
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Networking experts will tell you
that aggressive networking-- as many as ten meetings a week-- will
dramatically shorten the duration of any job search. In fact, a 1999 survey
done by Drake Beam Morin, a major career counseling form, shows that in a
sample of 7,200 people, 64% found a new opportunity through networking.
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Those new to networking are often
very uncomfortable with the notion of approaching a stranger, and asking for
something. Our advice-- do not think in those terms! Think of the
networking encounter as an opportunity to ask for help, and reciprocate by
asking the contact how you can help her / him. |
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To reinforce, do not ask your
networking contact for a job. The odds are miniscule that she / he even knows
of any positions. In networking, there is not a specific, identifiable job or
work opportunity involved in the discussion. |
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Get an appointment software
program to keep track of names, addresses, background information, and the
results and actions you have taken with each person you meet. Assess this
information every week or ten days to be sure you are getting referrals that
are leading to work opportunities. |
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Always exude enthusiasm by being
prepared, well dressed, and physically in shape. Put a smile on your face.
Whatever you are looking for is probably out there. Networking is the best
way to find it. |
as of 1/2/09
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