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Claude Akins

25 Peterbilt Pike O: (203) 555-2476

Bethel, CT 06840 C: (203) 555-2104

BRINGING A STRATEGIC, FINANCIAL PERSPECTIVE TO MARKETING AND SALES

Helps businesses:

recognize what they do best, and leverage it against competition

align their strategy with their tactics

develop the tools to control spending and project financial results

Looking for an opportunity as CMO, VP Marketing, VP Sales and Marketing, or VP Strategic Planning. Willing to relocate.

Target company is in CPG or B2B, smaller than $250 million in sales, and in need of the kind of help I can provide.

Combines classical and entrepreneurial, operating and strategic business expertise.

Experience in over 20 product categories on over 50 brands spanning consumer products, financial services, business-to-business, educational, and non-profit sectors.

ACCOMPLISHMENTS

	Added $106 million in profits in one year, grew sales 160%, profits 114%, market share.100%
	Increased dollar sales 8% and profits by $7 million in first 15 months after merger.
	After inheriting a P & L loss, grew shipments by 4% and improved profitability by $4 million.
	Created / implemented value strategy by maximizing retailer profit, building customer alliances, and applying segment / target / position discipline to product development process.
	Re-positioned division from producer of price-sensitive commodity grades to a customer-centered supplier of smaller volume, value-added, custom niche grades.

AREAS OF EXPERTISE

Strategic Marketing and Planning Branding P & L Growth Management

Marketing Communications Private Label New Product Development

Consumer Promotion Trade Promotion Organizational Development

EXPERIENCE

General Mills, Inc. Fort Howard Corporation Wausau Corporation

Nestle Corporation Fort James Corporation Marcal Incorporated

Independent Consultant

TARGET COMPANIES

Pitney Bowes CPG or B2B Companies < $250 Million Nestle Waters

Cains Foods Green Mountain Coffee Jarden

Lincoln Snacks Fortune Brands Pinnacle Foods

Daymon Worldwide Cascades Nexfor Fraser

Pepperidge Farm Cadbury Schweppes Phoenix Brands

R.C. Bigelow Stanley Works Bear Naked Granola

Gartner Group Dannon Prestige Brands

Snapple Beverage Kruger Paper Sara Lee

Private Equity Firms with CPG Holdings Manufacturers of Retail Private Label Products

EDUCATION

MBA, University of Virginia BA, College of William and Mary

A not-for-profit group sponsored by The First Presbyterian Church and St. Mark's Episcopal Church of New Canaan, CT